Sensationalism and Dignity – Where Journalists Go Wrong in Reporting on Sensitive Events

(Source: RTS)

Journalism is often referred to as the “fourth estate,” yet not all journalists are fully aware of the power and influence they wield. In their desire to inform or even help, they can inadvertently cause harm by disseminating unverified information. The Press Council aims to assist journalists in responsibly reporting on sensitive events, particularly those involving children and violence.

When it comes to reporting on children, media coverage often appears in crime reports. By revealing details about where children live, who they live with, and the conditions in which they reside, journalists can unknowingly endanger their safety.

“When a family tragedy occurs, especially involving a child, the media often exploits the situation in the worst possible way, sensationalizing it and revealing the child’s identity, with no consideration for the long-term harm this might cause to the child’s future,” warns Gordana Novaković, a member of the Press Council.

Many media outlets failed the test of ethical reporting during coverage of the tragedies at Vladislav Ribnikar Elementary School and in the villages of Dubona and Malo Orašje. Such incidents often lead to invasions of privacy and the exploitation of victims’ families, with some media outlets deliberately pursuing such tactics in a race for ratings and profit.

“Each time, we witness violations of privacy rules. Victims’ identities are revealed very quickly, sometimes even before their families are informed. Journalists interview and literally ‘chase’ family members, asking how they feel after losing someone. We’ve also seen, unfortunately, coverage of funerals, where cries of mourning are quoted, attendees are listed, and numerous photos are published. Under the current code of ethics, this constitutes a violation,” explains journalist Bojan Cvejić.

In addition to the Journalists’ Code of Ethics, ethical, moral, and human standards should also serve as guidelines, according to the Press Council.

“Whether it involves women who have survived violence, children, LGBTQ+ individuals, or people with disabilities, it seems we often neglect their dignity. And, of course, sensationalism! Regardless of the subject—mass shootings, vulnerable groups, or protests—sensationalism remains a persistent issue,” notes Sanja Pavlović from the Complaints Commission.

The guidelines published by the Press Council on its website are not mandatory but serve as a resource for journalists and editors grappling with how to report on children, marginalized groups, crisis situations, and other sensitive topics.

Author: Suzana Duka