Fast, free, fair!
The Press Council invites members of the media community, primarily journalists and editors of online media, to submit remarks and suggestions on the proposed amendments to the Guidelines for the Application of the Code of Journalists of Serbia in the online environment in the next month.
Guidelines for the application of the Code of Journalists of Serbia in the online environment were developed by the Press Council in 2016 in order to clarify numerous doubts regarding the application of journalistic standards, defined by the Code of Journalists of Serbia, in the online sphere.
Further development of the Internet and changes in online media, as well as changes in privacy rules in the last five years have necessitated updating the Guidelines and further clarifying the dilemmas of journalists and editors regarding: use of artificial intelligence and embedded content, removal of content, right to oblivion, covert advertising, collection and processing of readers’ personal data…
We invite you to help us make the new guidelines a better and more useful document for all online media.
The drafting of amendments to the Guidelines was co-financed from the budget of the Ministry of Culture and Information of the Republic of Serbia.
The Press Council is an independent, self-regulatory body that brings together publishers, owners of print and online media, news agencies, and media professionals. It has been established for monitoring the observance of the Journalist’s Code of Ethics, solving complaints made by individuals and institutions related to media content. The Press Council is also authorized to mediate between aggrieved individuals, institutions, and editorial staff, and to pronounce public warnings in cases when determined that the violation of ethical standards as defined by the Journalist’s Code of Ethics has occurred. The Press Council is engaged in the education of media professionals to act in accordance with the Journalist’s Code of Ethics and works to strengthen the role of media in Serbia.
We strive for responsible and professional journalism. Our mission is to protect the citizens of Serbia from manipulation in print and online media and to raise the quality of journalism in Serbia. We’ll act in accordance with the Journalist’s Code of Ethics and our own conscience, in compliance with the law, and under the motto: Fast, free, fair!