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(2025) PRESS COUNCIL ANNUAL REPORT

Work of the complaints commission

During 2025, the Complaints Commission of the Press Council recorded a dramatic increase in the number of complaints – a total of 185, which is more than double compared to 2024 (88 complaints). The majority of complaints were submitted by individuals (146), followed by non-governmental organizations (21), members of the Commission (12), institutions (5), and in one case a company.

In 110 cases, the Commission found that the Journalists’ Code of Ethics of Serbia had been violated; in 23 cases it found no violation, while in two cases no consensus was reached. Thirteen complaints were resolved through mediation, in 11 cases complainants withdrew from the procedure, and 26 complaints were dismissed for formal reasons.

As in previous years, the most frequently violated chapter was Truthfulness of Reporting (80 times), followed by Journalists’ Responsibility (73 times) and the new chapter Respect for Dignity (59 times). In most cases, multiple provisions of the Code were violated simultaneously, and such cases almost always included a breach related to truthfulness of reporting.

The highest number of decisions finding violations of the Code concerned the portals “Alo” and “Informer” (19 each) and “Večernje novosti” (14). A smaller number of decisions concerned “Kurir.rs” (6), “Politika” (5), and “Nova.rs” (4).

Media outlets obliged to publish the Press Council’s decisions generally complied with this obligation, with the exception of “Politika,” which did not publish a single decision.

A particularly concerning new practice is the simultaneous publication of identical texts across multiple media outlets, often with exactly the same headlines. These texts typically lack informational value and often do not even meet basic journalistic standards, appearing to be published with the clear intention of harming the individuals concerned. Most complaints regarding this type of content were submitted by participants in the student and civic protests that marked almost the entire year of 2025, as well as by individuals who did not participate but were nevertheless linked in the media to “blockaders” and a so-called “color revolution.”

At the same time, numerous issues were observed regarding journalistic conduct that fall outside the Press Council’s formal mandate but require serious professional debate: questions of impartiality and objectivity in reporting; the boundaries between reporting and participating in, or even creating, events; taking information out of context or omitting key facts; covering only one side while adopting a “critical stance” toward the other; and the increasing polarization of the media landscape.

Complaints submitted from January to December 2025:

  1. Aleksandra Pejčić – Južne vesti – Code not violated
  2. Srđan Nonić – Južne vesti – Code not violated
  3. Maja Stojanović – Novosti.rs – Code violated, decision published
  4. Sanja Pavlović – Alo.rs – Code violated, decision published
  5. Sanja Pavlović – Novosti.rs – Code violated, decision published
  6. Sanja Pavlović – Informer.rs – public warning
  7. Sanja Pavlović – B92.net – Code violated, decision published
  8. Sanja Pavlović – Politika.rs – Code violated, decision not published
  9. Dušan Aleksić – Alo.rs – Code violated, decision published
  10. Forum of Lawyers of Serbia – Nova.rs – public warning
  11. Igor Bandović – Alo.rs – Code violated, decision published
  12. Sanja Kojić – Bačkotopolski.net – public warning
  13. Srđan Nonić – Južne vesti (II) – Code not violated
  14. Youth Initiative for Human Rights – Alo.rs – Code violated, decision published
  15. Bojan Savković – GM Press – complainant withdrew complaint
  16. Bojan Savković – TV GM Plus – complainant withdrew complaint
  17. Lazar Stojaković – Alo.rs – Code violated, decision published
  18. Luka Stojaković – Alo.rs – Code violated, decision published
  19. Lazar Stojaković – Informer.rs – public warning
  20. Luka Stojaković – Informer.rs – public warning
  21. Lazar Stojaković – Novosti.rs – Code violated, decision published
  22. Luka Stojaković – Novosti.rs – Code violated, decision published
  23. Women in Black – Alo.rs – Code violated, decision published
  24. Jana Paunović – Informer.rs – public warning
  25. Jelena Simović – Srpski telegraf – complaint rejected – complainant not personally harmed
  26. Jelena Velojić – ePodunavlje – complaint rejected – complainant not personally harmed
  27. Dragan Mitrović and Miroslav Ninković – Sremska televizija – complaint rejected – media not under the Council’s jurisdiction
  28. Institute for Emergency Medicine Novi Sad – 021 – Code not violated
  29. Vladimir Arsenović – Srpski telegraf/Republika.rs – complainant withdrew complaint
  30. Stevica Marković – Dnevik juga – complainant withdrew complaint
  31. Violeta Živkov – Informer.rs – complaint rejected – complainant not personally harmed
  32. Bojana Savović – Informer.rs – public warning
  33. Bojana Savović – Novosti.rs – Code violated, decision published
  34. Bojana Savović – Alo.rs – Code violated, decision published
  35. Radovan Lazić, Svetlana Nenadović, Bruno Vekarić, Ognjen Đukić and Svetislav Rabrenović – Politika.rs – Code not violated
  36. Bojana Savović and Jasmina Paunović – Politika.rs – Code violated, decision not published
  37. Bojana Savović and Jasmina Paunović – Novosti.rs – Code violated, decision not published
  38. Bojana Savović and Jasmina Paunović – Alo.rs – Code violated, decision published
  39. Zlatko Čobović – Novosti.rs – Code not violated
  40. Ildiko Menđan Pletikosić – Bačkotopolski.net – public warning
  41. Peter Červenak – Bačkotopolski.net – public warning
  42. Jasmina Paunović – Informer.rs – public warning
  43. Self-organized group of high school graduates – Televizija Omega/BT Public news – complaint rejected – unable to determine the identity of the complainants
  44. Bojana Savović – Republika.rs – public warning
  45. Nursing Home “Luana” – Sremska televizija – complaint rejected – media not under the Council’s jurisdiction
  46. Chamber of Social Protection – Blic.rs – complaint rejected – complainant not personally harmed
  47. Željko Savić – RTV.rs – Code not violated
  48. Željko Savić – Dnevnik.rs – Code violated, decision published
  49. Vladimir Arsenović – Republika.rs – public warning
  50. Vladimir Arsenović – Republika.rs (II) – public warning
  51. YUCOM – Alo.rs – Code violated, decision published
  52. Ildiko Menđan Pletikosić – Bačkotopolski.net (II) – complainant withdrew complaint
  53. Marko Marjanović – Kurir.rs – Code violated, decision published
  54. Marko Marjanović – Politika.rs – Code violated, decision not published
  55. Svetlana Milunović – Glas zapadne Srbije – public warning
  56. Bojana Savović – Alo.rs – Code violated, decision published
  57. Bojana Savović – Alo.rs (II) – Code violated, decision published
  58. Bojana Savović – Informer.rs – public warning
  59. Nemanja Marinović – Informer.rs – public warning
  60. Nemanja Šarović – Danas.rs – Code not violated
  61. Zlatko Čobović – Blic.rs – Code not violated
  62. Zlatko Čobović – Novosti.rs – Code not violated
  63. Zlatko Čobović – NIN.rs – Code not violated
  64. Zlatko Čobović – Alo.rs – Code not violated
  65. Zlatko Čobović – Politika.rs – Code not violated
  66. Zlatko Čobović – Informer.rs – Code not violated
  67. Snežana Repac – Srpski telegraf/Republika.rs – Code not violated
  68. Ivana Stevanović – Alo.rs – Code violated, decision published
  69. Ivana Stevanović – Novosti.rs – Code violated, decision published
  70. Ivana Stevanović – Informer.rs – public warning
  71. Ivana Stevanović – Politika.rs – Code violated, decision not published
  72. Ivana Stevanović – 24/sedam – complaint resolved through mediation – text removed
  73. Emezzeta doo – Srpski telegraf/Republika.rs – public warning
  74. Plenum of the Gymnasium in Obrenovac – Eko Palež – complaint rejected – complainant unknown
  75. Kristina Čvešinčanin Knežević and Milica Mirković – Hype TV – complaint rejected – media not under the Council’s jurisdiction
  76. Ivana Nikolić – Jug media – complaint resolved through mediation – photograph removed
  77. Medin Halilović – Informer.rs – complainant withdrew complaint
  78. Medin Halilović – Indeksonline – complainant withdrew complaint
  79. Medin Halilović – Informer.rs (II) – complainant withdrew complaint
  80. Medin Halilović – RINA – complainant withdrew complaint
  81. Medin Halilović – UNS.rs website – Code not violated
  82. Medin Halilović – TV Novi Pazar – complaint rejected – media not under the Council’s jurisdiction
  83. Medin Halilović – SANA – Code not violated
  84. Maja Nedeljković – Informer.rs – public warning
  85. Srđan Nonić – Južne vesti – Code not violated
  86. Saša Gašparović – B92.net – complaint rejected – complainant not personally harmed
  87. Maja Nedeljković – Republika.rs – public warning
  88. Bojana Stajkić – Blic.rs – complaint rejected – complainant not personally harmed
  89. Marko … – Informer.rs – complaint rejected – complainant unknown and not personally harmed
  90. Nemanja Nenadić – Politika.rs – complaint rejected – complainant not personally harmed
  91. Selena Pleskonjić – Kurir.rs – Code violated, decision published
  92. Selena Pleskonjić – Mondo.rs – Code violated, decision published
  93. Ivan Asanović – Novosti.rs – Code violated, decision published
  94. Darinka Jašović – Kurir.rs – Code violated, decision published
  95. Selena Pleskonjić – Mondo.rs – Code violated, decision published
  96. Darko Gligorijević – Informer.rs – public warning
  97. Darko Gligorijević – Novosti.rs – Code violated, decision published
  98. Darko Gligorijević – NS Uživo – public warning
  99. Jelena Kolarov – B92.net – complaint rejected – complainant not personally harmed
  100. Andrijana Tomka – Kurir.rs – Code violated, decision published
  101. Andrijana Tomka – Mondo.rs – Code violated, decision published
  102. Center for Nonviolent Action – Alo.rs – Code violated, decision published
  103. Center for Nonviolent Action – Novosti.rs – Code violated, decision published
  104. Center for Nonviolent Action – 24/sedam – complaint resolved by mediation – text removed
  105. Center for Nonviolent Action – Informer.rs – public warning
  106. Ivica Tončev – Blic.rs – complaint rejected – the text to which the complaint refers was not submitted
  107. Mileva Malešić – Glas zapadne Srbije – public warning
  108. Aleksa Pavlović – Informer.rs – public warning
  109. Aleksa Pavlović – Alo.rs – Code violated, decision not published
  110. Aleksa Pavlović – Glas zapadne Srbije – public warning
  111. Biljana Roganović – Prokupačke vesti – public warning
  112. Vinka Arnaut – Nova.rs – complaint rejected – complainant not personally harmed
  113. Russian Diaspora in Serbia – Republika.rs – public warning
  114. Novi Sad College of Professional Studies and Vlasta Lipovac – Nova.rs – public warning
  115. Forum of Lawyers of Serbia – Nova.rs – public warning
  116. Jelena Batovac – Kurir.rs – complaint resolved through mediation – response published
  117. Jelena Batovac – Novosti.rs – Code violated, decision published
  118. Jelena Batovac – 24sedam – public warning
  119. Jelena Batovac – K1 info – public warning
  120. Jelena Batovac – B92.net – Code violated, decision published
  121. Vuk Cvijić – Republika.rs – public warning
  122. Mina Delić – 24sedam – public warning
  123. Srba Jovanović – Blic.rs – complaint rejected – complainant not personally harmed
  124. Srđan Nonić – Nova.rs – public warning
  125. Srđan Nonić – Vreme.rs – Code violated, decision published
  126. Srđan Nonić – Danas.rs – Code not violated
  127. Nenad Nešović – Glas zapadne Srbije – public warning
  128. Nenad Nešović – Udruženja medija i medijskih radnika website   – public warning
  129. Srđan Nonić – Roma World – Code not violated
  130. Suzana Jović – Prokupačke vesti – public warning
  131. Ilia Toravik – K1 info – complaint rejected – complainant not personally harmed
  132. Marina Milošević – Epicentarpress – complaint resolved through mediation – text removed and apology published
  133. Marina Milošević – N2 – complaint resolved through mediation – text removed and apology published
  134. Marina Milošević – Kontramedija – complaint rejected – media not under the Council’s jurisdiction
  135. Milica Jović – Lidija Makragić – complaint rejected – refers to a journalist, not a media outlet
  136. Informal group of Aleksinac citizens – TV Informer – complaint rejected – media not under the Council’s jurisdiction
  137. Higher Public Prosecutor’s Office in Belgrade – Nova.rs – complaint resolved through mediation – response published
  138. Bojana Savović – Republika.rs – public warning
  139. Bojana Savović – Republika.rs / B92.net / Kurir.rs / Alo.rs / Novosti.rs / Informer.rs / Pink.rs – complaint withdrawn
  140. Bojana Savović – Informer.rs – public warning
  141. Bojana Savović – Informer.rs (II) – public warning
  142. Bojana Savović – Kurir.rs – Code violated, decision published
  143. Bojana Savović – Kurir.rs (II) – Code violated, decision published
  144. Bojana Savović – Pink.rs – public warning
  145. Bojana Savović – Pink.rs (II) – public warning
  146. Bojana Savović – Alo.rs – Code violated, decision published
  147. Bojana Savović – Alo.rs (II) – Code violated, decision published
  148. Bojana Savović – Novosti.rs – Code violated, decision published
  149. Bojana Savović – Novosti.rs (II) – Code violated, decision published
  150. Petar Andrejić – Pančevo SI TI – Code not violated
  151. Petar Andrejić – Pančevo SI TI (II) – Code not violated
  152. Aleksandra Delić – Podrinske – Code violated, decision published
  153. Lazar Stojaković – Alo.rs – Code violated, decision published
  154. Lazar Stojaković – Informer.rs – public warning
  155. Lazar Stojaković – Republika.rs – public warning
  156. David Francisti – Informer.rs – public warning
  157. David Francisti – NS Uživo – public warning
  158. Andrej Tanko – ePančevo – public warning
  159. Srđan Nonić – Nova.rs – commission did not reach a consensus on the decision
  160. Lazar Stojaković – Novosti.rs – Code violated, decision published
  161. Srđan Nonić – Nova.rs (II) – commission did not reach a consensus on the decision
  162. Sara Jovanović – N1 info – complaint rejected – complainant not personally harmed
  163. Jelena Ivić – TPK news – complainant withdrew complaint
  164. Jonuz Islamović – RTV Novi Pazar – complaint rejected – media not under the Council’s jurisdiction
  165. Jonuz Islamović – Sandžak danas – public warning
  166. Marko Lens – Glas javnosti – public warning
  167. Slobodan Jolović – Glas zapadne Srbije – public warning
  168. Association of Terazijska Terrace Residents – RTS.rs – public warning
  169. Association of Terazijska Terrace Residents – Kurir.rs – complaint resolved through mediation – response published
  170. Association of Terazijska Terrace Residents – Blic.rs – Code violated, decision not published
  171. Association of Terazijska Terrace Residents – Mondo.rs – complaint resolved through mediation – response published
  172. Association of Terazijska Terrace Residents – Telegraf.rs – complaint resolved through mediation – response published
  173. Association of Terazijska Terrace Residents – Nekretnine.rs – public warning
  174. Mihailo Alić – Espreso – complaint resolved through mediation – texts removed
  175. Igor Novaković – Niška inicijativa – public warning
  176. Citizens’ Association of Sremska Mitrovica – Sremskomitrovački portal – complaint rejected, complainant unknown
  177. Mihailo Alić – Alo.rs – complaint resolved through mediation – text removed
  178. Mihailo Alić – Srbija danas – complaint resolved through mediation – text removed
  179. Ljubica Pavlović – Danas.rs – Code not violated
  180. Dejan Spasić – Informer.rs – public warning
  181. Dejan Spasić – NS Uživo – public warning
  182. Dejan Spasić – Gradske info – public warning
  183. Dejan Spasić – Novosadska TV.net – public warning
  184. Dejan Spasić – 025 info – public warning
  185. Association “Slovakinje nisu ‘zuske’, ni kućne pomoćnice, ni ‘totice’, ni ‘skotice'” – BBC News in Serbian – complaint rejected, complainant not personally harmed

 

Monitoring of Daily Newspapers

In 2025, the Press Council continued monitoring compliance with the Code of Ethics in nine national daily newspapers from July 1 to December 31. The monitoring results, conducted by journalists Vera Didanović and Bojan Cvejić, were presented at a public event on January 22, 2026. According to the findings, daily newspapers violated the Code a total of 7,346 times across 4,506 articles, representing an increase of about 10 percent compared to 2024, or 396 more violations. On average, the Code was violated 751 times per month – the highest level recorded since 2021.

The highest number of violations were recorded in the newspapers published by Alo, Informer, and Kurir, while Danas and Nova had the fewest violations. Nearly half of all violations concerned the chapter Truthfulness of Reporting, most commonly involving unverified information, failure to distinguish facts from speculation, and omission of key facts necessary for understanding events.

As with the complaints procedure, a pattern was observed of the simultaneous publication of identical, often pamphlet-style texts across multiple media outlets, indicating the influence of a single external center on editorial policy, alongside simultaneous violations of multiple chapters of the Code. The monitoring also identified coordinated campaigns aimed at discrediting individuals without evidence and without granting the right of reply, thereby undermining personal reputation and dignity.

Political reporting is largely one-sided and interpretative, based predominantly on the positions of government representatives, without on-the-ground reporting or consideration of other actors’ views. Protests are frequently delegitimized and criminalized, with participants’ demands ignored, fear being spread, and alleged “leaders” targeted. Tabloids widely use hate speech and discriminatory, stigmatizing rhetoric toward citizens, students, and certain national groups.

Activities of the authorities are presented in an affirmative and extensive manner, while criticism and negative aspects are systematically omitted or selectively reported – including critical documents of the European Union or cases involving the arrest of ministers.

Research: Advertising and Violations of the Code

An associate of the Press Council and PhD candidate, Bojan Cvejić, conducted research on media financing and violations of the Journalists’ Code of Ethics of Serbia. The Press Council published the research findings on its website in order to encourage public debate on an important yet previously insufficiently explored issue – the relationship between advertising and violations of the Code.

Monitoring of print advertising during the last three months of 2024 showed that the largest advertisers in Serbian tabloids were Telekom Srbija, betting companies, JKP Pogrebne usluge, and Državna lutrija Srbije, while among media outlets that purchase newspaper advertising space, TV Pink was the most prominent.

The research also showed that print media continue to generate stable advertising revenues, despite the downward trend in circulation. This is particularly true for tabloids, which lead in the number of Code violations in their content while simultaneously carrying the largest volume of advertisements on their pages.

 

Traveling Exhibition

The traveling exhibition “Fake News” was renamed “Media Literacy Against Fake News” in order to better align with the secondary school curriculum. The exhibition was designed with the aim of improving media literacy among young people.

Despite student protests and school strikes, the exhibition was set up at eGimnazija in Novi Sad, where it was seen by 290 students. The exhibition has been touring Serbia since 2021; so far it has visited nine cities and attracted 8,780 high school students.

The exhibition was held from June 12 to June 19, 2025. The school welcomed this activity as part of its extracurricular programs dedicated to digital literacy and students’ rights in the media space. During the exhibition, students had the opportunity to explore the display, which was adapted to the “Media Literacy” segment within the subject Language, Media and Culture.

The exhibition was presented by Jadranka Marčok, director of the magazine “Ekolist,” and Marica Puškaš, editor of “eEkolist.” They spoke with students about the importance of recognizing fake news, understanding online manipulation, and adopting a critical approach to media content.

 

Training for Young Fact-Checkers

The Press Council, in cooperation with the Odbor za ljudska prava Niš, implemented the project “Media Ethics Laboratory: Young Fact-Checkers from Niš,” with the aim of strengthening the capacities of young journalists for responsible, professional, and ethical reporting.

During October, two two-day workshops were held in Niš, combining lectures, practical exercises, and mentorship work. Participants were introduced to the Journalists’ Code of Ethics of Serbia and its application in everyday journalistic practice.

Through work with experienced journalists and fact-checkers, participants developed skills in identifying and debunking disinformation, using professional fact-checking tools, and assessing the reliability of sources.

As part of the project, an original digital tool for evaluating media content was developed, specifically designed for young people. A newsroom of future journalists was formed, and a pilot issue of the bulletin “Youth Between Truth and Lies” was published.

The project further strengthened cooperation with the Univerzitet u Nišu, the only university in southern Serbia that educates journalists. The project was implemented with the support of the Balkan Trust for Democracy.

 

Initiative “Journalists Respect the Code”

As part of the initiative, and with the aim of strengthening public awareness of the importance of professional and ethical standards in journalism, ten video interviews were recorded with mid-career journalists. The interviewees spoke about the role of journalists in contemporary society, the challenges facing the profession – from disinformation and fake portals to political and economic pressures – as well as the importance of consistently applying the Code of Ethics of Journalists of Serbia. The interviews were broadcast via social media platforms.

Key messages from the interviews served as the starting point for the roundtable “Media Literacy as Citizens’ Weapon Against Manipulation,” conceived as a space for dialogue and for strengthening cooperation among media professionals, institutions, and civil society organizations. This concept connects personal professional experience with the broader social context, encourages knowledge exchange, and contributes to strengthening media literacy and a culture of respect for the Code.

 

New Journalists’ Code of Ethics of Serbia

Following the adoption of the new Journalists’ Code of Ethics of Serbia at the end of 2024, the Press Council published it on its website and promoted it through social media. The four founding organizations – Asocijacija medija, Udruženje novinara Srbije (UNS), Nezavisno udruženje novinara Srbije (NUNS), and Lokal pres – informed their members and the public about the new Code and published it on their websites and social media channels.

The Complaints Commission began applying the new Code on January 1, 2025.

The Press Council printed 1,000 copies of the new Code and distributed 850 copies to founders, journalists, and journalism schools. In order to promote the Code among young people, an Android application titled “Journalists’ Code” was developed and promoted via social media.

Since the beginning of the new Code’s implementation in 2025, and as part of improvements to the Press Council’s website, an archive of complaints decided under the previous Code has been created. The archive contains 962 complaints, decisions, and accompanying documents related to the old Code used in the period 2011–2024.

 

Website Redesign

The redesign of the Press Council’s website was carried out with the aim of improving transparency, accessibility of information, and facilitating the submission of complaints. The existing platforms – savetzastampu.rs as the main communication point and zalbe.rs as a searchable database of all complaints and decisions of the Complaints Commission – were insufficiently functional.

During the redesign, a new visual identity was created, automated publication of complaints and decisions was introduced, databases were optimized, and full system integration was ensured, including the migration of all existing data to the new website.

The results of this modernization significantly improved the Council’s work: information is now published immediately, search functions are more efficient, and automation has reduced manual data entry and the risk of errors. The new interface is clearer and more accessible to researchers, journalists, and citizens.

These changes strengthen public trust in the work of the Press Council and contribute to the broader use of its data in research, media freedom monitoring, and the development of media policies. In November, a record 1,800 website visits were recorded.

Other Activities

During 2025, in accordance with the Law on Public Information and Media—which stipulates that data on violations of professional standards must be taken into account when deciding on the co-financing of media projects, the Press Council submitted the decisions of the Complaints Commission for 181 public information calls for proposals. These decisions represent a relevant indicator of compliance with the Journalists’ Code of Ethics of Serbia and should serve as one of the criteria in the allocation of public funds. Nevertheless, in several cases funds were awarded to media outlets for which the Complaints Commission had, during the same year, repeatedly established violations of the Code, indicating inconsistent application of legal provisions and standards of professional accountability.

Within the Accelerated Programme for accession to the Journalism Trust Initiative (JTI) for media organizations, an initiative of Reporters Without Borders, the Press Council provided support to three publishers in the certification process. This program enables media outlets to obtain internationally recognized confirmation of professionalism and consistent application of ethical standards through JTI and ISO certification. Through this process, media organizations transparently present their ownership structure, editorial procedures, and accountability mechanisms, thereby strengthening credibility and public trust.

Significant efforts were made to improve the transparency and accessibility of the Complaints Commission’s work: all sessions are regularly recorded, and unedited video recordings are published online. The number of views depends on the type of complaints, their relevance, and the public profile of the media concerned. During 2025, 1,894 views were recorded, averaging 157 per session. Since the introduction of this practice in July 2020, the total number of views of Commission sessions has reached 10,564.

In addition, a journalist was engaged to write eight reports from Commission sessions, which were also published on the website of Nezavisno udruženje novinara Srbije (NUNS), positively influencing coverage of the Commission’s work by other media outlets.

To promote the work of the Complaints Commission among younger audiences, eight video news segments were produced highlighting the most important topics from each Commission session. These videos were designed as short and dynamic segments providing concise insights into the Commission’s work and/or important media developments. They include brief statements from Commission members. By incorporating relevant provisions from the revised Code of Ethics, the videos contribute to a better understanding of the adopted decisions within the broader context of professional standards.

Two online campaigns significantly increased awareness of the Code and journalists’ ethics on social media, generating as many as 85,000 views on Facebook, with the highest audience engagement recorded for content addressing ethics on social networks.

Short excerpts were selected from available video recordings of Commission sessions to highlight specific ethical challenges in journalism—such as revealing the identity of minors, distinguishing between a correction and a response from the “other side,” clarifying that the Press Council does not have jurisdiction over content published on social media, and the principle that each media outlet is responsible for its own content. These excerpts were shared via social media, encouraging viewers to watch the full session in which the issue was discussed.

Activities aimed at increasing the visibility of the Press Council’s work were supported by UNESCO and the European Commission.

Representatives of the Press Council participated as speakers at several international and domestic events in 2025, including:

  • the Annual Meeting of the Alliance of Independent Press Councils of Europe (AIPCE) in Budva;
  • the Regional Meeting of Press and Media Councils from Southeast Europe and Turkey in Ohrid;
  • The conference “Self-Regulation and Information in Minority Languages” in Novi Sad;
  • The panel discussion “The Media Image of Children in Serbia” in Belgrade; and
  • The roundtable “Generative Artificial Intelligence and Media Self-Regulation in Southeast Europe” in Brussels.