#Ethics4Truth: Regional campaign against disinformation begins

Seven press councils from Southeast Europe and Turkey will start a social media campaign tomorrow against misinformation in the online environment. The campaign is aimed at the media community, as well as the public, because press and media councils from the region want to, with joint efforts, fight against disinformation and remind them of the importance of respecting journalistic ethics, as a way to professional and reliable reporting.

The campaign, which starts tomorrow, consists of a series of infographics on social networks, in order to raise public awareness about what misinformation is, how to recognize it and what tools to use to determine the accuracy and reliability of information in the online sphere. The main goal of the campaign is to point out the importance of media ethics in opposing unreliable online content.

The campaign is part of the project “Building trust in the media in South-Eastern Europe and Tuscany – phase 2”, funded by UNESCO.